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About Course
Course Description
This course focuses on the formulation, implementation, and evaluation of business strategies. It integrates concepts from various business disciplines to prepare students for strategic decision-making in a dynamic business environment.
Course Objectives:
- Fundamentals of strategic management and its role in organizations success.
- Analyze internal and external environments to identify strategic opportunities and threats.
- Learn tools and techniques for strategy formulation and evaluation.
- Develop skills for implementing strategies effectively.
- Enhance critical thinking and decision-making capabilities in a strategic context.
Teaching Methods:
- Lectures and Seminars
- Case Study Discussions
- Group Projects and Presentations
Key Textbooks:
- “Strategic Management: Concepts and Cases” by Fred R. David
- “Exploring Strategy: Text and Cases” by Gerry Johnson et al
Course Content
Module 1: Introduction to Strategic Management
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Definition and Importance of Strategy
Module 2: Strategic Environment Analysis
Module 3: Strategy Formulation
Module 4: Strategy Implementation
Module 5: Strategic Evaluation and Control
Module 6: Advanced Topics in Strategic Management
Instructors
