Market Research and Analysis Training

About Course

In today’s dynamic and competitive business environment, market research plays a vital role in helping organizations make informed decisions, identify opportunities, and respond effectively to market changes. This training program aims to provide professionals with the tools, techniques, and practical knowledge required to conduct effective market research and transform insights into strategic actions.

Training Objectives

By the end of this training, participants will be able to:

1. Apply core market research methods to identify opportunities and threats.
2. Gather and analyze both primary and secondary market data.
3. Segment markets and profile target customers.
4. Conduct competitive and industry analysis.
5. Translate research findings into actionable strategies tailored to their sector.

Course Contents

1. Market Research Fundamentals – scope, importance, industry applications.
2. Research Design & Planning – defining problems, objectives, and methods.
3. Data Collection – surveys, interviews, focus groups, industry databases.
4. Market Segmentation – demographic, behavioral, geographic targeting.
5. Competitor & Industry Analysis – mapping, Porter’s Five Forces.
6. Data Analysis & Interpretation – using Excel, Power BI, SPSS.
7. From Insights to Strategy – reporting, visualization, decision-making.
8. Sector-Specific Applications – tailored examples for Telecom, Gas, Automotive, Construction, Electricity, etc.

Targeted Participants

This training is ideal for professionals in roles such as:

1. Marketing & Product Managers
2. Business Development Teams
3. Market Analysts & Strategy Planners

Trainer Background

Abdishakur Mohamed Hussein (Ph.D. Candidate)

Dean of Economics and Business, Beder International University

Lecturer, Trainer, and Consultant

Abdishakur Mohamed Hussein is a senior lecturer, trainer, and consultant with over 12 years of experience in the fields of economics and market research. He currently serves as the Dean of Economics and Business at Beder International University and works as a lead consultant for Kaabsan Modern Batching Plant, one of the companies under the Telesom Group. He conducts market research every six months for corporate and sectoral decision-making.

His expertise includes:

 Econometrics, macroeconomics, microeconomics, labor economics, and time series

 Cross-sectional and panel data analysis

 Designing surveys and questionnaires, facilitating interviews and focus groups

 Data analysis using tools such as R, STATA, EVIEWS, SPSS, and Excel

 Developing analytical frameworks and conducting empirical studies

 Using semi-structured questionnaires and personal observation for in-depth case analysis

He is known for an interactive training style and application of cross-sector, real-world case studies tailored to business and economic contexts.

Training Duration & Delivery

 Dates: 9 August to 11 August

 Time: 7:00 AM to 11:45 AM daily

 Total Duration: 3 Days

 Format: In-person training

Methodology: Interactive lectures, case studies, software demonstrations, and group discussions