Digital Marketing, Branding & Social Media

About Course

1. Introduction

This two-day corporate training program equips students with the practical marketing skills needed to contribute meaningfully to their company’s growth.

The program is structured around 8 carefully designed modules that progress from foundational marketing thinking through to advanced digital execution.

Participants will learn not just what marketing is but how to think like a marketer, position products powerfully, create irresistible offers, and execute digital campaigns that deliver results.

No prior marketing experience is required; every concept is taught with real-world examples, international case studies, and hands-on practical exercises.

2. Training Objectives

By the end of this training, participants will be able to:

• Apply core marketing laws and frameworks to real business situations.
• Design irresistible offers that stand out in competitive markets.
• Build and protect a strong corporate brand identity.
• Plan and execute a digital marketing strategy across multiple channels.
• Write persuasive copy that drives action.
• Create high-value content that builds audience and authority.
• Run and optimize paid advertising campaigns.
• Use SMS marketing tools including Bulk SMS, SMS Gateway, and Dhambaal+.

3. Training Methodology

• Instructor-led presentations with real-world examples and case studies.
• Group discussions and brainstorming to activate prior knowledge.
• Hands-on practical workshops (Modules 5–8).
• International case study analysis.
• Pre- and post-assessments to measure learning gain.

4. Training Contents

Day 1

Introduction to Marketing

Core ideas from the 22 Immutable Laws of Marketing — positioning, focus, perception, and the law of leadership.

Creating Irresistible Offers

Frameworks from $100M Offers — value stacking, pain & dream outcomes, pricing psychology, and guarantee structures.

Basics of Branding

Brand fundamentals with deep focus on corporate branding; identity, positioning, visual consistency.

Introduction to Digital Marketing

The digital marketing ecosystem — channels, funnels and how all channels connect.

Copywriting Techniques.

Writing frameworks (AIDA, PAS, FAB), headlines, CTAs, storytelling, and persuasive language patterns.

DAY 2

Content Creation for Business.

Content strategy, pillars, formats, repurposing, video production basics, and building a content calendar.

Paid Advertising

Facebook/Instagram Ads, audience targeting, budgeting, and reporting.

SMS Marketing

Bulk SMS campaigns, SMS Gateway for system integration, and Dhambaal+ for advanced SMS marketing.

5. Expected Results

• Every participant understands how marketing drives business growth regardless of their department.
• Students can articulate their corporate’s brand positioning and represent it consistently.
• Participants can design compelling offers and write persuasive copy independently.
• Staff are equipped to create content, run paid ads, and execute SMS campaigns.
• A shared marketing language and mindset is established across the organization.